The world’s biggest live music companies are to take their battle for
supremacy to the Gulf states after announcing plans to turn the region into
the next lucrative staging post for rock’s biggest stars.<br/>
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Anschutz Entertainment Group (AEG), which reinvented the Dome as a live music
venue, plans to lure acts such as Prince and Bon Jovi to the United Arab
Emirates (UAE) to perform in new, purpose-built arenas.<br/>
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Live Nation, the world’s largest concert promoter and AEG’s leading global
rival, is beating a similar trail. It has acquired a controlling stake in
Mirage, a leading Dubai-based promoter, which has hosted concerts by
Aerosmith and Shakira. Madonna, who has signed an exclusive music and
concert deal with Live Nation, is expected to add Dubai, the UAE’s main
city, to her tour circuit.<br/>
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The race to bring rock and pop to the Gulf is part of a wider effort to
develop the region as a centre of tourism. Emirates is intent on making
itself the world’s airline of choice, for example, a world in which millions
use it to fly to the area’s rapidly expanding resorts and developments.
Those resorts are already among some of the most exclusive on the planet,
The World, perhaps the best-known of them, and its peers built on so grand a
scale that they can be seen from space. And some of music’s most famous
names are allegedly buying their slices of these exclusive spots.<br/>
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Yet if the superstars are intent on spending money on seven-star hotel suites
and private islands, the Gulf remains a source of untapped income. Despite a
wealthy expatriate population, a young music-loving local audience and the
fact that 15 million visitors are expected to visit Dubai in the next
decade, the Gulf region has yet to establish a consistent infrastructure for
live music.<br/>
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With live performances replacing record sales for artists’ pension plans, the
region, overlooked so far by the likes of U2 and the Rolling Stones, is seen
as the next frontier for promoters to conquer. AEG Live has hired Thomas
Ovesen, the man behind some of Mirage’s biggest concerts, to oversee a new
live promotions office in Dubai. AEG Live hopes to operate arenas in Dubai
and Abu Dhabi, seating 10,000 to 15,000 fans and styled after its own O2 in
London, inside two years. Mr Oveson plans to draw young, wealthy music fans
from neighbouring states by staging Las Vegas-style residencies featuring
big names.<br/>
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Mr Ovesen said: “My vision is that the UAE will be the hub for entertainment
for the entire region. We believe the O2 model, where Prince played 21
nights, could really work in the region. The right type of artist can expect
to clear $1 million. But until now, the local live music scene has been
fairly insignificant.$”<br/>
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AEG plans to host Broadway musicals as well as pop concerts in its new arenas,
with the shows marketed at foreign expats living in Bahrain, Qatar and Oman.
The company has promised to balance ticket prices so that the local Asian
population can attend. Randy Phillips, president and chief executive of AEG
Live, said: “A presence in that region is very important to us in terms of
growth and finance opportunities.”<br/>
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His Dubai-based rival Mirage Promotions, which secures acts such as Diana Ross
and Bryan Adams for corporate clients in the region, will be rebranded as
Live Nation after the US giant took a 65 per cent controlling stake. Elissa
Murtaza, its managing director, said: “Whilst our current focus is to be on
the burgeoning UAE, our position in the Middle East provides us with the
opportunity to expand our operations. Our new partnership with Live Nation
will help us to accelerate our growth by providing us better access to
talent and resources.”<br/>
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The Gulf does have a flourishing local music scene, which is reflected in the
recently launched MTV Arabia service and the arrival of a concert
infrastructure, but it does present some logistical problems for touring
international rock stars. Some artists have been unwilling to undertake a
four-day round trip to Dubai for a one-off show. Promoters also have to make
provision for an entirely car-bound audience. This month Celine Dion played
her first Dubai concert, at the Four Seasons Golf Club, charging £135 for a
platinum seat. Organisers had to promise the authorities smooth-flowing
traffic and car-parking for 9,000 vehicles before the concert could take
place.<br/>
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Western stars will have to respect local sensibilities. Last month, the Radio
1 DJ Grooverider was sentenced to a four-year prison term in Dubai after
admitting to carrying cannabis into the country. “They can have the
rock’n’roll but not the sex and drugs,” Mr Oveson said.<br/>
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He added: “Given the wealth of the country, the possibilities for charging for
high-end, quality shows are endless. Frankly, if Elvis were alive, he’d
consider a visit to Dubai in the next couple of years. I believe the future
is here.”